Analytics for transporters

Your dashboard is at Dashboard → Analytics → Transporter Analytics. The full reference — every section, what it counts, and what it deliberately doesn’t — is on Transporter analytics.

This page is about what to do with it.

Start with deadhead

Loaded km against Deadhead km, per truck, is the number with the most money behind it. Every empty kilometre is fuel and driver time you paid for and didn’t bill.

Unlike most metrics it has a direct fix inside the platform: post the return leg as a backload, or post route availability so a shipper’s load finds you on the way home. See Posting backloads and routes.

Then win rate

Bid win rate by lane shows where you’re competitive and where you’re wasting quoting time. Before you cut your price on a lane you keep losing, check what the network actually pays there — see Lane rate intelligence. You may be priced correctly and losing on something else, like a delivery date you can’t beat.

Read net revenue carefully

Lane ranking by net revenue is the agreed price minus the 5% platform fee — so it’s what actually reached you, not what you quoted. It is still not margin: fuel, maintenance and driver cost aren’t tracked anywhere on the platform, so a long lane can top this chart and still lose you money.

On-time rate and rating

Both feed what shippers see when they’re choosing between carriers, so they’re worth watching as a sales metric and not just an operational one.

Per-driver on-time rate is real. The per-driver Rating column needs care — ratings are given to the company, not the individual.

Border times, if you run cross-border

Border clearance times shows a median per border post, built entirely from your own Arrived and Cleared logs. Only crossings with both are counted, so if it looks empty or wrong, the cause is almost always incomplete logging rather than missing data. See Cross-border documents.

Getting the data out

Export CSV in the header, and a second one in the border section. Direct downloads — see Data export.

If everything reads zero

The dashboard counts delivered, non-cancelled bookings. A new account, or a quiet quarter, genuinely shows zeros.