Analytics for logistics companies
The dashboards answer the questions an operator asks every week: am I spending what I expected, and who’s letting me down?
The two dashboards
Go to Dashboard → Analytics and pick one; the card matching your company type is badged Recommended, but you can open either.
| Dashboard | What it tells you |
|---|---|
| Shipper analytics | Spend over 30 / 90 / 365 days, average rate per tonne-km, top lanes and top carriers by spend, and on-time delivery rate per carrier. |
| Transporter analytics | Per-truck and per-driver performance, deadhead kilometres, bid win rate by lane, lane ranking by net revenue, and border clearance times. |
If you operate on both sides of the marketplace, both are relevant — but note that each is scoped to bookings where you were the shipper or the carrier respectively, so they don’t overlap.
Reading them as an operator
- Deadhead kilometres, per truck. The single number most worth attacking. Every empty kilometre has a fix on the marketplace — post the return leg. See Posting backloads and routes.
- Bid win rate by lane. A corridor where you bid constantly and rarely win is a pricing problem, not a luck problem. Check it against Lane rate intelligence before dropping your rate.
- Top carriers with their on-time rate. This is your partner-review pack. Take the numbers into the conversation rather than impressions.
- Net revenue by lane is revenue, not margin. Fuel, maintenance and driver cost aren’t tracked anywhere on the platform, so don’t read it as profit.
A workable cadence
- Weekly — glance at spend and, if you’re carrying, deadhead per truck.
- Monthly — export the CSVs and compare against the previous month in your own spreadsheet.
- Quarterly — carrier reviews, using their on-time rate and rating.
Exporting
Each dashboard has an Export CSV button that downloads immediately. There’s no PDF export, no export history and nothing to schedule — see Data export.
Scope
Both dashboards resolve ownership as you or your company, and exclude cancelled bookings. A fresh account shows zeros because the figures come from delivered trips.